This is a conceptual redesign of The Early Bird diner in London, On. The Early Bird Diner is a unique London On establishment that uses a farm to table approach to local diner meals and ingredients. Creating their menu around vegetables and fruit in season and available, excelling in their breakfast menu. Taking the vibe of their existing brand, along with their clean farm to table experience I created their new logo. Using a bold clean sans serif font, and the egg shape to represent breakfast, what the diner is most know for. The new early bird logo represents their brand, in a bold and recognizable way.
Created using Adobe Illustrator and InDesign.